About me

I’ve always loved taking a messy, manual process and turning it into something that just works. For the past few years, I’ve been deep in B2B SaaS and Fintech, building platforms that automate the complex stuff.

Currently, I lead product strategy at Melento, where I’m focused on making digital signatures and enterprise workflows feel simple, balancing technical scale with a user experience that actually makes sense.

I believe the best products happen where solid data meets real human needs. Whether I’m leading a global expansion or architecting a new payment module, my goal is to strip away the friction so teams can focus on what matters.

My Expertise

  • Product Discovery

    Work closely with users and data to understand real pain points before building solutions.

  • Product Strategy

    Define product direction by identifying the right problems and opportunities worth solving.

  • Roadmapping & Prioritization

    Turn product strategy into clear plans and focus teams on the highest impact work.

  • Product Analytics

    Use product metrics and insights to guide decisions and measure what’s actually working.

  • Stakeholder Management

    Collaborate with engineering, design, and business teams to move ideas into shipped products.

  • Product Delivery & Execution

    Drive ideas from concept to launch while keeping teams aligned and focused on outcomes.

Experience

Career

  1. Associate Product Manager

    Melento 2024 - Present
    • Owned platform monetization end to end by proactively identifying revenue leakages and restructuring billing across API transactions, premium features, and usage tiers driving sustainable improvements in platform profitability.
    • Identified reliability gaps in Aadhaar eSign flows and led the design of a multi provider failover system with real time health monitoring, ensuring high availability and reducing drop offs in critical signing journeys.
    • Took initiative to revamp the initiator and signer journeys by deeply analyzing user behavior and friction points, leading to simplified workflows and improved completion across high volume B2B use cases.
    • Drove platform adoption by leading API first integrations and building self serve workflows, enabling enterprise clients to onboard faster without heavy engineering dependencies.
    • Led monetization expansion by conceptualizing and launching an in flow payments module (Razorpay, PhonePe), embedding payments into core product journeys and unlocking new revenue streams.
    • Owned end to end international expansion to the UAE by driving product discovery, aligning stakeholders, and launching eSign workflows compliant with regional regulations.

  2. Product Associate

    Melento 2023 - 2024
    • Took ownership of early stage product discovery for AI driven features, contributing to face matching capabilities to enhance identity validation in digital workflows.
    • Improved user experience by driving multilingual signer journeys using AI based translation, making workflows more accessible and reducing friction for diverse users.
    • Supported platform extensibility by contributing to eSign SDK development, enabling simplified integration of digital signature capabilities into client mobile applications.

Education

  1. Bachelor Of Engineering - Electronics & Communication

    BMS Institute of Technology and Management 2020 - 2023

    Learned the fundamentals of electronics, systems, and problem solving, while gaining exposure to software and technology driven products.

  2. Diploma - Electronics & Communication

    Sri Jayachamarajendra Polytechnic College 2016 - 2019

    Built a strong foundation in electronics through hands on labs and practical technical projects.

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